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Sony will expand sales of its 11-inch OLED (organic light emitting diode) television to Europe in 2009. According to Japan's influential Nikkei business newspaper,

Sony will indeed by selling an OLED TV – most likely an updated version of the XEL-1 – in Europe some time next year. Sony didn't confirm the report but said the XEL-1

television has received a positive reception from consumers in Japan and so an expansion of sales into other markets is being considered.Should Sony decide to launch

the set in Europe the announcement could come as soon as the IFA trade show, which begins on Aug. 29 in Berlin and is Europe's largest consumer electronics show.

Sony's XEL-1 has won broad praise for its thinness and bright, vivid images. But at around ¥200,000 (US$1,829) in Japan and around US$2,500 in the U.S. the TV set

remains too pricey for most consumers. For Sony to significantly expand sales it will need to increase production from the current 2,000 sets it manufactures per month

but technical hurdles remain as OLED is a new technology and production processes are still being refined. The company is planning to invest over $200 million in the

mass production of larger OEL screens by the end of this fiscal year. Sony is not alone: Matsushita (Panasonic) is expected to build prototype 40-inch OLED displays in

early 2009, with plans of offering them to Japanese customers in 2011. Samsung plans to roll out 14-inch OLED TVs in 2010.
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Monday, August 11, 2008
Projected growth of OLED TV
DisplaySearch, the worldwide leader in display market research and consulting, has released the Q2'08 Worldwide Flat Panel Forecast Report showing what applications

will grow the fastest over the next eight years. The report forecasts a 167% compound annual growth rate (CAGR) for shipments of OLED panels from 2007 to 2015. The

CAGR of shipments for mini-note PC applications may be 74% over the coming eight years.

"OLED TV and mini-note PC applications are the next big opportunity for flat panel suppliers," explained David Barnes, VP of Strategic Analysis for DisplaySearch. He

added, "Last year, we identified the potential for digital picture frame demand to lead unit growth. That application is still growing strong but these two

applications will be even stronger."

Shipments of flat panels for all applications decreased 12% from Q4'07 to 881.7 million units on normal seasonal weakness in Q1'08. Compared to Q1'07, shipments

increased 15%, led by demand for mini-note PC, digital picture frames and portable navigation devices. On a unit share basis, mobile phone applications consumed 45.8%

of all flat panels in Q1'08. By comparison, the next largest consumption came from conventional PC applications for desktop and laptop displays, which used 9.1% of the

flat panels shipped. Panels for LCD TV and Plasma TV sets comprised 3.5% of shipments. On a display area basis, TFT LCD technology provided 88.6% of total FPD area in

Q1'08. PDP technology delivered 9.4% and OLED delivered 0.1% of the total.

The Quarterly Worldwide Flat Panel Forecast Report covers all flat panel and CRT technologies in 40 categories of applications. The report provides historical data

from 2006 through 2008 and forecasts demand through 2015. Clients obtain detailed data in spreadsheet formats that allow them to create custom studies or create


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presentations using formatted tables and charts provided.

Laser TV Versus OLED TV – Which Technology Wins?

Laser TV – What Is It?
There is much hype around this type of TV, yet the technology has been around for a number of years. The term Laser TV refers to the principle of literally firing a

laser onto the inside of a TV screen in order to produce an excellent quality image. This process is more efficient in producing an image compared to our current

plasma and LCD TVs. When you consider the range of colors that are visible to the a human eye (known as color gamut), plasma and LCD can only manage to produce 40% of

these colors, whereas laser TV technology can produce an excellent 90%.
The Technology Behind Laser TV
Lets take a simple look at the principle behind the technology, to truly understand how it works.
Current TV technology produces red, green and blue light (RGB). In principle it is possible to combine these three colors to produce a complete full range of visible

colors, however in reality, visual displays are only capable of displaying a limited range of these colors. However, in a Laser TV, three distinct wavelengths are

used, these are simply light beams which project accurately and brightly onto the screen, producing brilliant blacks.
The whole technology is based around the principle of projection, with this in mind Laser TVs are a perfect improvement on our current rear projection TVs, these are

TVs whose images are projected from the rear of the TV on to the back of the screen. A typical rear projection display tends to measure from 50 inchs to 100 inches and

are regularly used in public spaces. It is the ultra High Performance Lamp (UHP) which is the basis for the technology, however laser technology essentially replaces

this and as a result very much suits the larger screen size.
What Laser TVs Are Available To Buy?
Mitsubishi became the first manufacturer ever to make a commercial Laser TV available to consumers in stores in November 2008. Aptly named Laservue, this TV was priced

Samsung 3D

at around $7,000. A little pricey for today’s market. The Laservue is available in 65 inch or 73 inch versions and is also 3D ready and as you would expect these days

it is perfect for wall mounting.
Rumors of Toshiba entering the market are spreading rapidly. Whether many other manufacturers wish to enter the race remains to be seen.
LASER TV vs. OLED – How They Stack Up?
To be honest, as the two technologies stand at the moment, Laser TV is suited to one end of the TV market and OLED the other. Laser TV technology currently suits the

large display market and at present OLED technology suits the smaller display market, of course this will change as both develop over time. The two technologies are

not yet going head to head in the TV market.
Take a look at the features of each:
LASER TV:
- Wider range of colors displayed (roughly doubling standard HDTV’s)
- The intensity of the laser is maintained for the lifespan of the TV, meaning a high
quality image is maintained throughout the life of the TV, unlike current HDTV
technology
- Laser TVs utilize roughly a quarter of power used by current TV technology
- Laser TVs tend to be half the weight of current HDTV’s
- First TV commercially available in 65 and 73 inch versions
OLED TV:
- Excellent image quality at 1000000:1 contrast ratio
- Better image quality means wider viewing angle of 180 degrees
- Ultra thin screens measuring 3mm thin
- Power consumption is less that current technology since no backlight is required
- First TV commercially available in 11inchs
So What Are The Disadvantages?
There always seems to be a worry around any laser technology, scare mongers will raise issues around potential eye damage from a laser should a Laser TV become

damaged. These concerns are yet to be proven. However it is suggested that special filters can be fitted within the TV to remove this potential fret.
Another concern is the speckle effect. Laser TV technology can produce an effect on the human eye which resembles speckling, this is caused by a number of waves

joining together to produce a wave with varying intensity. This issue is being addressed by manufacturers, expect this to be overcome in near future.
Which Technology Wins? – Laser Or OLED
Laser TVs are on sale now and available to all….well to most, if your bank balance can support it and your home is large enough. If this suits your circumstance then

Laser TV is a possibility for you at this time. OLED TV is cheaper by comparison, but not at the prices the average consumer would be happy with and screen sizes do

not reflect what we have become used to for our homes.
As yet, laser technology has a way to develop, as more manufacturers take up the challenge. Prices should decrease and so will screen sizes. Likewise OLED screen sizes

are set to increase. There does seem to be more of a buzz and excitement in the industry around OLED. Image wise these two technologies are truly head and shoulders

above the rest and once these TVs truly develop and become TVs we can afford and want in our homes then there could be more of a head to head battle.
Which technology is better you ask? Considering all other factors, at this stage, it is just too early to tell.